A pop up counter is a portable event counter built around a frame that expands for use and collapses for transport. A rigid countertop provides a working surface, while a printed graphic presents the brand to approaching visitors. It creates a defined place for conversations, literature and event materials.
The EXPOMAX EM-08B uses a collapsible aluminum frame with fabric graphics attached by hook-and-loop fasteners. The front and sides carry the printed message, while the open rear provides access to a shelf. This is a manually assembled, non-illuminated counter.
The EM-08B Pop Up Counter is the model featured in this category. Its shallow depth can help preserve booth space, but allow additional room behind it for staff and shelf access.
| Feature | EM-08B specification |
|---|---|
| Assembled size | 42 inches wide × 39 inches high × 12.5 inches deep |
| Listed weight | 22 pounds |
| Listed shipping dimensions | 9.06 × 8.66 × 44.09 inches |
| Frame | Collapsible aluminum frame with graphic support channel bars |
| Countertop | Wooden top with a yellow finish |
| Graphic coverage | Front and two sides; custom dye-sublimated fabric available |
| Graphic attachment | Hook-and-loop fasteners |
| Storage access | Open rear with an included wooden shelf |
| Carrying option | Carry bag |
The listed weight describes the counter, not its load capacity. Confirm the selected graphic package and final packed specification in your quotation.
Start with the role of the counter. A reception counter should be easy for visitors to identify; a demonstration counter needs a clear view of the presentation; a registration point needs space for people to approach and move away.
Mark the 42 × 12.5-inch counter footprint on your booth plan. Then add the space needed for staff to stand behind it and reach the shelf. Keep the counter within your allocated area and leave an open route into the booth.
Rear access is useful when staff need brochures, forms or lightweight supplies during an event. Place frequently used materials within easy reach and keep the visible countertop focused on the visitor interaction.
An open shelf does not provide lockable storage. If your project needs an enclosed compartment, compare the relevant counter configurations before selecting a model.
When reviewing quotations, compare the hardware, printed graphic coverage, countertop, shelf and packing arrangement together. A hardware-only price and a printed counter package describe different orders. For distributor projects, list each artwork version and its quantity so the supply requirement is clear.
These counter types can serve similar event roles, but they use different structures and graphic systems. Choose according to the function your booth needs.
| Counter type | Main distinction | When to explore it |
|---|---|---|
| Pop up counter | A collapsible frame supports the top and graphic; EM-08B uses hook-and-loop fabric attachment | You want a portable branded counter with accessible rear shelving |
| SEG counters | Silicone-edged fabric fits into a frame channel; illuminated options are available in this separate range | Your project calls for an SEG graphic system or a backlit presentation |
| Case-to-counters | A transport case converts into a counter | You want the carrying case to have a second role at the event |
Compare each model's assembled dimensions, storage design, graphic method and package contents. Features such as illumination or enclosed storage depend on the model selected.
Use the front graphic for the main logo and message. The side areas can continue the visual design as visitors approach from an angle. Keep essential text away from corners and attachment areas so it remains readable when the fabric is fitted.
Request the EM-08B artwork template before preparing production files. The outside counter dimensions are not a substitute for a print template, which must account for finishing and the fitted graphic layout. Review the proof for text, image quality, positioning and any brand color requirements before approving production.
A removable graphic also supports future campaign changes. Retain the model and order details so a later graphic request can be matched to the existing hardware.
The EM-08B is designed for tool-free assembly. Follow its supplied setup instructions to expand the frame, attach the graphic support bars, fit the fabric and position the shelf and countertop. Before use, check that the frame is fully opened and the working surfaces are seated correctly.
For transport, remove and pack the components as directed, protect the wooden surfaces and place the frame in its carry bag. Keep graphic attachment surfaces clean and make sure the fabric is dry before storage.
Use the listed shipping dimensions when planning storage and delivery, then confirm the final packed dimensions for the ordered configuration. For a multi-event program, label the counter and graphic together so the correct campaign arrives with the hardware.
No. The EM-08B is a non-illuminated counter with a manually expanded frame. It does not require power to display its printed fabric graphic.
Yes. The EM-08B has an included wooden shelf accessed from the rear. The back remains open, so it is intended for convenient access rather than lockable storage.
Ask EXPOMAX to confirm the countertop and shelf load limits for your intended use. The listed 22-pound figure is the counter's weight, not a load rating. Include the weight and dimensions of demonstration equipment in your inquiry.
The hook-and-loop graphic attachment is removable. Provide the EM-08B model and existing order details when requesting a new graphic so its dimensions and attachment layout can be checked against your frame.
Specify whether you need hardware only or a counter with custom printed graphics. Your quotation should state the graphic coverage, artwork version and included components, so the delivered package matches your project.
Contact EXPOMAX with the quantity, graphic requirements, delivery destination and event date. Tell us how you plan to use the countertop and shelf, and whether the order supports one event or several customer projects. Distributors can also visit the EXPOMAX dealer program to discuss their supply requirements.
